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5 ways robots will change real estate
Robotics experts will share thoughts at Real Estate Connect San FranciscoBy MORGAN BROWN Here come the machines. It may sound like science fiction, but it’s not. Robots are about to be everywhere,...
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SEO and March Madness: Simple steps to get your website in the ‘Big Dance’
Every year, a few obscure college basketball teams burst onto the national media stage during March. These previously-unheralded teams can sometimes out shadow even the biggest basketball programs in...
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Buyers wanted: Real estate and crowdfunding
Crowdfunding is a fundamental shift in how capital is raised. It will have a lasting impact on the real estate industry. If you’re not quite sure what crowdfunding is you probably missed the story of...
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Quick tips to successful delegation – advice for the control freak in you
Go ahead, admit it, there is a control freak in you. It’s in all of us. When it comes to deciding to delegate parts of your business to another person, or a new team member, not only is it important...
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4 ways to show you care – giving back with social media
Social media strategy. Social ROI. Influencer marketing. Social capital. Sometimes the head-spinning buzzwords that have come to define our usage of social media can make the simplest things confusing...
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Google Think insights — the real estate digital marketing cheat sheet
Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove...
View ArticleCuraytor launches all-in-one website and marketing platform
Service integrates website, analytics, CRM and email marketingCuraytor has rolled out an all-in-one website and “inbound” marketing service for top-producing agents and their small teams. Curaytor...
View ArticleSupercharge your real estate sales cycle (webinar recording)
Just in case you missed our webinar “Supercharge Your Sales Cycle,” it is here now for you to watch on your own time! As the social/digital marketing landscape changes, it’s important to know the...
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LinkedIn ‘Contacts’ — a quick tour
Some of you may be using it already. Some of you may have skipped the tutorial on your newly updated LinkedIn page. Some of you may not have the option to use it yet. Some of you may not have been to...
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Real estate broker opens office as ‘lounge and design center’
Office features video wall, touch-screen coffee table, multiple couches, remodeling helpWhat sets a small, local real estate broker apart from larger competitors and a glut of information available...
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Get the most out of Facebook groups
Facebook groups can teach us a lot. If used right, they work as a constant reminder of all of our important relationships we have, old and new. Earlier this week, I happened to catch a conversation...
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5 success strategies for new real estate agents in the digital age
Getting started in real estate is one of the easiest things to do, which makes the shock all that more profound when you realize how daunting it is to build a sustainable business. My story is not...
View ArticleA glimpse into the not-so-distant future
How homebuyers might employ technology we know is comingThe door of the assisted living facility rotated briskly, releasing a wedge of conditioned air into the humid summer along with Billie. A long...
View ArticleHow To Think Like an Entrepreneur
Former CEO of Ning and co-founder of MightyBell and LeanIn.org Gina Bianchini takes you inside the entrepreneurial mind with insights learned during her successful career. Hear firsthand what it takes...
View ArticleWays to Connect on Twitter
Twitter is noisy and can be overwhelming for real estate agents and brokers, but Katie Lance has some helpful tips to sort through the noise and find the people or topics that are important. In this...
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Best practices: real estate brand consistency
Editor’s note: This is part one of a two-part best practices series. In February I made a polite demand to put focus on good design. Things should not only look good, but your entire marketing strategy...
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Best practices: photography and your real estate brand
Editor’s note: This is the final of a two-part best practices series. Photos and videos are grabbing everyone’s attention whether it’s on Facebook, printed marketing materials or your blog/website....
View ArticleMaking the Most out of Pinterest [Video]
Did you know Pinterest is the second largest source of referring traffic behind Facebook? Learn 3 quick tips on how to incorporate Pinterest into your real estate business.
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Where we diverge: the natural conflict between real estate and technology
It has been said that the real estate industry is more interested in hindering new technology than using it as a benefit for consumers. It has also been said that technology companies are more...
View ArticleOptimize your real estate brand with Instagram video
As a real estate agent, what could you do with 15 seconds? With the latest update, Instagram 4.1 is opening some creative doors for its users by allowing video uploads directly from your library. Here...
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